Some businesses prefer sending bulk messages on WhatsApp because of its: High user base Why do businesses prefer sending bulk messages via WhatsApp? You can send bulk messages in any format such as an pdf, word doc, jpg, png, xls, depending on your needs. Many medium and large businesses send bulk messages on the WhatsApp business app for sharing files and relevant documents with their employees. You can send bulk messages on the messaging app by complying with the rules and in a precise manner.
Sending unsolicited messages, marketing, broadcasting, or promotion is a violation of WhatsApp's terms and conditions.īut not all bulk messages sent on the platform are illegal. Sending bulk messages, which violate the terms and conditions of the messaging platform, is illegal. Is sending bulk messages on WhatsApp illegal? In its Terms of Service, the messaging platform states that its products are not intended for automated or bulk messaging. Presently, many businesses are using this feature to advertise and promote their products and services to a large number of users in less time.īut WhatsApp considers sending bulk messages for advertising purposes as an intrusion of its users’ privacy. In WhatsApp Business API, however, a sender can broadcast between 1,000 and 100,000 messages to as many unique users ( depending on the tier they are in) in a rolling 24-hour timeframe. The feature, in the personal app, allows a sender to send messages to 256 recipients with a single click (provided the numbers of intended recipients are saved). WhatsApp bulk messages are normally ‘one-to-many’ or ‘broadcast’ type of messages that are sent using the broadcast feature on the messaging app. What are WhatsApp bulk messages?Īs the name suggests, bulk messages are messages sent to multiple people at the same time. In December 2019, WhatsApp decided to take legal action against businesses that are engaged in or assisting others to send bulk or automated messages on its platform. Furthermore, between June 16 and July 31, the messaging app banned more than three million Indian accounts, its compliance report revealed. In fact, between May and June 2021, WhatsApp banned two million Indian accounts, of which over 95% were due to the unauthorized use of automated or bulk messaging.
But some abuse it by sending unsolicited bulk messages, which may get them banned from the app. Many businesses use the messaging platform to send personalized messages to their customers. No one likes to see the green badge icons that display the number of messages waiting to be read. WhatsApp is so personal and accessible that almost all users eventually read the messages they receive. But how many such messages do you have on your WhatsApp? Very few, unless you are on a digital detox or have misplaced your phone.
You may have hundreds of emails, dozens of notifications, and a few SMSs that are yet to be opened and read.
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